Hispanic & Latin food distributors · PlentyOrder

Spanish, English and both in one message.

“Para mañana: 5 cajas de limones, 30 libras de arrachera, el queso de siempre.” Built for Hispanic and Latin food distributors whose customers order in Spanish, on WhatsApp, by voicemail and with photos of a notepad.

Sample order · chat · fictional restaurant · Hispanic & Latin food distributors
WhatsApp SampleThu 9:31 PM
Translated from Spanish

Hi! For tomorrow: 5 cases of limes, 30 lb skirt steak, 2 cases of tomato, 10 packs of corn tortillas, crema 3 and the usual cheese.

What the desk decides on this order
  • Assumed unit10 packs = 1 case (sold as a case of 10 packs). Change it if they meant 10 cases.
  • Assumed unitNo unit written. 1 gallon tubs assumed from past orders.
  • Usual order“El queso de siempre” is 2 × queso fresco on this account’s recent orders.
  • Matched3 of 6 lines matched cleanly to the catalog.
SO-31140Fri, Oct 23 · AM route

Mariscos El Faro

Needs review
Raúl DomínguezC-2264WhatsApp
  1. 5cs
    Limes, 175 ct
    LIM-175 · 40 lb case
    “5 cajas de limones”
    $160.00$32.00/cs
  2. 30lb
    Beef outside skirt, choice
    BEF-SKT · per lb
    “30 libras de arrachera”
    “Arrachera” is outside skirt in your catalog.
    $417.00$13.90/lb
  3. 2cs
    Roma tomatoes
    TOM-ROMA · 25 lb case
    “2 cajas de tomate”
    “Tomate” matched to Roma, this account’s usual.
    $58.00$29.00/cs
  4. 1cs
    Corn tortillas, 5 in
    TOR-COR · case of 10 pk
    “10 paquetes de tortillas de maíz”
    Assumed unit 10 packs = 1 case (sold as a case of 10 packs). Change it if they meant 10 cases.
    $28.00$28.00/cs
  5. 3ea
    Crema mexicana
    CRE-MEX · 1 gal
    “crema 3”
    Assumed unit No unit written. 1 gallon tubs assumed from past orders.
    $43.50$14.50/ea
  6. 2ea
    Queso fresco
    QSO-FRE · 5 lb block
    “el queso de siempre”
    Usual order “El queso de siempre” is 2 × queso fresco on this account’s recent orders.
    $34.00$17.00/ea
6 lines · Est. total$740.50
Sample order: the message on the left, the ticket a person approves on the right. Try the buttons.
The problem

What Hispanic and Latin food distributors deal with

01

Spanish-first customers, mixed desks

When only one person on the desk is comfortable in Spanish, the orders wait for their shift. Every ticket carries a translation next to the original, so the whole desk can review it.

02

Nicknames and habits

Arrachera, tomate, bulto and “lo de siempre” all mean something specific to that account. They’re matched to the right catalog item, and lines filled from history are labeled.

03

Packs or cases

“10 paquetes” of tortillas could be ten packs or ten cases. The ticket converts to the way you sell and labels the assumption, so a person can catch the one-in-ten mistake.

How it works

A WhatsApp order in Spanish

  1. 019:31 PM

    The WhatsApp message arrives

    Six items in Spanish, two without units, and one “de siempre.”

  2. 029:31 PM

    Matched and translated

    Nicknames are matched to items, and the pack conversion and the usual order are labeled.

  3. 036:00 AM

    The desk reviews

    Anyone on the desk can check it against the translation.

  4. 046:05 AM

    Approved

    Posted to your system, or exported as a CSV.

Reference

Spanish order words it’s built to read

These words carry the unit or the habit in most Spanish orders.

Customer writesReads asWhat to watch
caja · cajasCase“Cajita” is treated the same way
libra · librasPoundConverted to your pack when sold by the case
bultoSack (for example, 50 lb onions)Matched to the sack size you sell
paquete · paquetesPackConverted to cases when packs come in a case
docenaDozenOysters, eggs and limes by the dozen
lo de siempre · el de siempreThe account’s usual orderLabeled as taken from order history
FAQ

Questions from Hispanic and Latin food distributors.

Does it read Spanglish?

Yes. Messages that mix Spanish and English, like “para hoy: 3 cs limes,” are read as one order. Each line keeps the original phrase.

What about WhatsApp voice notes and photos?

Voice notes and voicemails are transcribed, and photos of handwritten lists are read line by line. Anything unclear is flagged for a person.

Does my team need to speak Spanish to review orders?

No. The English translation is on the ticket. Your team still decides on every flagged line and approves every order.

Can it handle Mexican, Central American and Caribbean product names?

Matching uses the names in your catalog plus the names your customers use. Add a nickname once and it’s matched from then on.

Available by request

See it on your own orders.

Fifteen minutes is enough to run a few of your real messages through it, against your own price list.

The restaurant, people and order on this page are fictional sample data.