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Seafood distributors · PlentyOrder

Seafood orders, read the way chefs actually write them.

Count sizes, fish that changes by the day, and chefs who text at 11 PM. Built to match “16/20,” “U10s” and “whatever halibut you got” to your catalog, check what’s on hand, and hold every order for a person to approve.

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Sample order · chat · fictional restaurant · Seafood distributors
WhatsApp SampleThu 11:20 PM
What the desk decides on this order
  • Short6 lb of U/10 on hand — 4 lb short.
  • Customer fallbackThe customer gave a fallback: cod loin if the halibut isn’t right today. Keep halibut, or switch.
  • Matched3 of 5 lines matched cleanly to the catalog.
SO-31102Fri, Oct 23 · AM route

Saltbox Oyster Bar

Needs review
Priya RamanC-2210WhatsApp
  1. 30lb
    Shrimp 16/20, peeled & deveined
    SHR-1620 · 5 lb block
    “30 lb 16/20”
    $282.00$9.40/lb
  2. 10lb
    Sea scallops U/10, dry
    SCL-U10 · per lb
    “10 lb U10 scallops”
    Short 4 lb 6 lb of U/10 on hand — 4 lb short.
    Suggested: Sea scallops 10/20, dry SCL-1020 — Fill the remaining 4 lb with 10/20 scallops, or ship 6 lb.
    $245.00$24.50/lb
  3. 3dz
    Kumamoto oysters
    OYS-KUM · dozen
    “3 dz kumos”
    “Kumos” is this account’s name for Kumamoto oysters.
    $63.00$21.00/dz
  4. 2bag
    PEI mussels
    MUS-PEI · 10 lb bag
    “2 bags PEI”
    $48.00$24.00/bag
  5. 15lb
    Halibut fillet, skin-off
    HAL-FIL · per lb
    “fifteen pounds of halibut if it’s nice, otherwise cod”
    Customer fallback The customer gave a fallback: cod loin if the halibut isn’t right today. Keep halibut, or switch.
    $337.50$22.50/lb
5 lines · Est. total$975.50
1 flag to resolve
Sample order: the message on the left, the ticket a person approves on the right. Try the buttons.
The problem

Why seafood orders are harder than they look

01

The count size is the item

16/20 and 21/25 shrimp are different SKUs at different prices, and “big shrimp” means whatever count that account usually buys. Each line shows the exact item code next to the phrase it came from, so a wrong count is obvious at a glance.

02

Stock moves between the text and the cut

Fresh fish and U/10 scallops run short overnight. Every line is checked against what’s on hand, and a short line gets a proposed sub, or the option to ship what you have, before the pick ticket prints.

03

Chefs write fallbacks, not SKUs

“Halibut if it’s nice, otherwise cod” is an instruction, not a line item. It’s kept on the ticket as a customer fallback, so whoever cuts the fish in the morning makes the call with the customer’s words in front of them.

How it works

One seafood order, from text to posted

  1. 0111:20 PM

    The chat arrives

    Priya sends a list and a voice note to the number she always uses. Nothing changes on her end.

  2. 0211:20 PM

    Lines are matched

    Five lines are matched to item codes, and the scallop short and the halibut fallback are flagged.

  3. 035:45 AM

    The cutter decides

    Someone picks 10/20 to fill the scallops and keeps the halibut, with one click each.

  4. 046:00 AM

    A person approves

    The order is approved and handed to your system or exported as a CSV.

Reference

Seafood shorthand it’s built to read

The trade writes in counts and nicknames. These are the kinds of phrases the matcher is built around, and what it does with each one.

Customer writesReads asWhat to watch
16/20Shrimp, 16 to 20 per pound21/25 is a separate item and price
U10 · U/10Sea scallops, under 10 per poundOften short; 10/20 is the usual sub
kumosKumamoto oysters, by the dozenCounted in dozens, not pounds
2 bags PEIPEI mussels, 10 lb bags“A box” of mussels usually means one bag
whatever halibut you gotHalibut, at the weight they saidFlagged so someone confirms the weight
same as last TuesA copy of that day’s orderLabeled as copied, with the source order number
FAQ

Questions from seafood distributors.

Can it tell 16/20 shrimp from 21/25?

Yes. Count sizes are matched as distinct items, using your item codes and the names your customers use for them. If a message only says “shrimp,” the line is flagged as ambiguous instead of being guessed.

What happens when fresh fish is short?

The line is flagged short and shows the quantity on hand. It proposes the customer’s own fallback if they wrote one, or the substitute set in your catalog. A person picks before the order is approved.

Does it handle per-pound items and cases on the same order?

Yes. Per-pound items stay per pound and case items stay in cases. If a customer writes pounds for something you sell by the case, the ticket rounds to your pack and says that it did.

Do my restaurants need to change how they order?

No. They keep texting, calling and emailing the same number and address they use today.

Related

All solutions

Available by request

See it on your own orders.

Fifteen minutes is enough to run a few of your real messages through it, against your own price list.

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The restaurant, people and order on this page are fictional sample data.